5 Reasons Why You Don't Need Personal Brand Photos by Aberdeen Branding Photographer

Today I am going to share five reasons why you don't need brand photos.

Just kidding! A brand shoot is usually a good idea and let me give you reasons why!

🔋 A brand shoot is marketing material fuel.

Do you ever find yourself feeling by a bit stuck - not sure what to say and what visual to go with it?

Enter your brand photo portfolio - a suite of images that are fully yours, portraying you exactly how you work in the environments that you work in. You’ll never feel stuck again as to what to share on your socials or what images to pepper throughout your website.

Speaking from experience, often, brand photos act as great inspiration for creating a content posting plan - and isn’t that a dream!

🥰 Confidence boost.

When you hire a professional brand photographer - someone who has experience with working with different personalities and types of businesses, you are investing in their creativity and expertise. This means that ensuring that your images look amazing and super on-brand is their jam!

And when you use images that look amazing and super on-brand, you feel confident that you’re putting your best self forward to be seen by all the lovely people you’re connecting with. The more you post, the more confident you feel because you see an amazing response to images of you and your business.

I am also a great believer in doing as I say and that the more beautiful images of people we see on socials, the more personified it becomes and the more connections we can forge, grow and nourish. The more people like us we see, the more confident we grow in putting ourselves out there.

💪🏽 Professional brand photography provides brand validation to your business.

Brand validation is basically an assessment of your reputation and professionalism. Of course having brand images doesn’t mean you’re a fully qualified neurosurgeon (and hopefully, anyone looking got one, would look beyond their Instagram), but it does send a message to the viewer that you’re damn serious about what you do and invest in your business.

Using professional photography on your website, in your content and for PR features is an important element of your overall business brand validation.

🫂 The king of all: connections.

Not just professional, but any brand photography - images where you turn up, show up, level up - are a crucial part of running a small business today.

In a crowded market, it’s important to be known, liked and trusted. People want to see and know the person behind the brand - whether you are a skilled coach or a talented crafter.

Personal branding images help you connect with your greatest clients and cheerleaders on a personal level, because chances are, you like doing same things or are going through same things or have shared experiences of same things and this is that zing that builds strong connections.

Over to you: What would you add to this list? 🖊️